Using a Meta pixel is necessary when you’re running Meta (Facebook) ads. With a pixel, you can track conversions to make sure your ads are working, and you can track pageviews in order to set up retargeting ads and audiences.
What is a Meta (Facebook) Pixel?
A Meta (Facebook) pixel is a snippet of code that we can install on your site if you’re running Facebook ads. When we add that snippet of code to your site, you’re giving Facebook access to track your website visitors, their clicks, and their conversions.
This makes it possible for Facebook to give you information about how your ads are performing, which helps you improve them.
It can also capture your visitors and categorize them into different audiences, so that you can use retargeting ads to laser target them.
It’s a very similar idea to Google Analytics.
How to Create a Meta (Facebook) Pixel
If you haven’t created a Facebook pixel yet, you can do it in just a couple clicks!
Step 1: In Events Manager, Connect Data Sources
To create a Facebook pixel, head to the Meta Events Manager and, in the left sidebar navigation, choose the green + Connect Data Sources button.
Step 2: Create Your Pixel
Now, go ahead and click Web, then the blue Connect button. Then, name your pixel whatever you’d like and click the Create Pixel button. This will create a new ID that you can view in Events Manager. Note: Events from your Meta Pixel are shared to a dataset, which groups events from different sources. Your new dataset ID is the same as your new pixel ID.
In the next step, you’ll be asked to input your website’s URL. Go ahead and do that and click Check.
Step 3: Choose Install Options
Now, the tool will walk you through install options. Choose Meta Pixel only, then click Next.
Finally, choose the Install code manually button. This will show you the base code that we’ll need to install if you choose.
That’s it, your pixel is created! Just send us the pixel code and we will insert it in the <head> section of your site.
Questions or suggestions? Contact: networksupport@artsopolis.com